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The whitepaper clearly and deeply explains the critical differences between User Experience (UX) and Customer Experience (CX). The real-life examples make the ideas easy to understand and apply. It's a must-read-action for those in the experience community, offering practical insights and advice and should be joyfully shared. Well done to Dave Benjamin for this outstanding work.
I have never seen an explanation of the difference between UX & CX roles differentiated in this way and the specialistions so eloquently explained. I think this writing should be included in all CX training courses, so that CX pactitioners get a clear understanding of the differences from the get go 👏
I look after UX and CX and I believe that the two teams working together is the future of experience management. Explaining to others that each brings distinct and different value, however, is an ongoing challenge.
An excellent article from an excellent thought leader in both CX & UX fields. Can one become a dual specialist by studying both disciplines?